Brand Fund
Brand Development
Investment Stage
Growth Stage
Investment Scope
1000 million - 5 billion yuan
Fund Overview
Investment opportunities focused on brand building and growth, helping new consumer brands scale rapidly and become household names.
Investment Direction
New Consumer Brands
Domestic Trend Brand
Designer Brands
Lifestyle Brand
Influencer Brand
Investment Process
1
Submit BP
Business Plan
2
Initial Screening
Project Evaluation
3
Due diligence
Comprehensive Due Diligence
4
Investment Decision
Investment Committee Review
5
Settlement and payment
Funds secured
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